Designing an Illustrative Logo for Your Company

Famous brands like Nestle, KFC & Starbucks have used illustrative designs in their logo to represent their business. Trend of logo design has been re-emerged with the graphic images that give depth and a character to their logo design.

It takes a lot of effort in designing a logo especially if logo is like a signature of your organization. In first look you should be able to understand what it stands for without even seeing the slogan.

When starting a business designing a logo is the first step for the identity of your business. Logo is the illustration not just limited with the fonts and colors but one of the most effective design is using the illustrations.

An illustrative logo develops the personality and values of your brand with in-depth design elements. An illustrative logo design is effective in conveying the message of your brand. Illustrative logos are not suitable for every type of businesses. These types of logos are mainly used in the industries like fashion and entertainment.

Color Combination:

In illustrative logo colors play an important role by having a colorful layout and have the visual image should be maintained for the effective communication. For an eye-catching image and making it attractive multi color scheme are maintained.

Design & Style:

Designing and layout of the logo is the most important part of illustrative logo. The designers should create a comprehensive and a competitive design that compliments along with the multi color scheme. In order to communicate a brand message the color scheme and strong lay out should be effective.

Typography:

Fonts that are used in illustrative logo should be straight and minimalistic so that it complement the overall layout. Bold and straight fonts are easy to read and legible when it is printed on marketing materials.

To create a highly distinctive image of a brand Intricate and complex designs are used. Design like retro is very popular in illustrative logos. To avoid any unprofessional design designers should be more careful.