The first thing is to understand is what exactly a logo is. A logo is
not a picture, so a photograph of you holding a bunch of keys is not an
appropriate logo for a company that makes keys. Designing a logo is in
reality quite technological and requires research, an ability to sketch a
good design and the skill to use computer software to actually design
the logo itself.
A logo is much more than a simple icon
representing a company. It is the face of a brand and through its style
and color; it is an image of what the brand offers. As the face of the
organization, it is extremely important that your logo represents your
business positively and attracts clients. However, most people forget
that the logo is not the brand itself, but instead, represents the
brand.
An example of a good logo would be the McDonalds logo. The
restaurant serves burgers but that doesn't mean that the McDonald logo
had to be a picture of a burger. The logo represents the brand but is
not the brand itself.
There are a few steps that are usually
followed while designing a logo. The first step is researching the brand
to be aware of all that it offers and the type of customers it wants to
attract. This is followed by the sketching process. Once a design has
been chosen, a prototype is designed to send to the client. After it has
been reviewed, any suggestions the client may have are taken into
account and the finishing touches are added to the logo. The finished
logo is presented to the client after providing customer services and
copy right.
Like anything else, the process of designing a logo
requires technique and follows a few basic rules. Four main rules define
the criteria that a logo must meet; it must be easy to remember, must
describe the organization itself, must be effective without color and
finally, must meet these three rules in any size, whether gigantic or
microscopic. Adobe Creative Suite is a popular choice of software among
logo designing professionals.
Keeping the logo simple and
uncomplicated is extremely important. Too many elements would make the
logo complex and will probably end up confusing the customer, defying
the entire purpose of the logo. Therefore, the simpler the better! Keep
one or two elements at the most that define the brand and then base your
design around them.
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