Cartoon Logo Design and When Is It Best for You

We all know that Smiley has hit phenomenal success because this simple, four-stroke cartoon logo design depicts the characteristic of happiness and friendliness in a way that everybody can draw. Up until now, many businesses are sporting a character logo because of its personality and versatility. Moreover, if you wish to know if this type of emblem will best suit for your organization or industry, here are some cases where you can freely use it to your heart's content:

1. If your target market is children or babies

Sure, all youngsters love animated portraits. And that's the very reason why you have to use comical characters to market a child's products. Animated figures bring out the best on playful, carefree, and colorful brands. Of course, this marketing strategy calls for supporting props to make the characterization effective enough on kids.

2. When there's an element of childhood

Is your business all about toys, or storybooks, or Christmas, or Kiddie Meals? A bit of imagination won't hurt and you'll see that these designs are marketing the products without using complicated words and obscure logic that they use to advertise the commodities of grownups. Reason doesn't make sense to children, but imagination does. That's why building a snowman is so much more appealing to the colts than choosing what sweater to wear on cold holidays.

3. If the core essence of the business is companionship

Talk about pure friendship, compassion, and amity. You know just how these traits are clearly visible by the appearance of care bears and smileys. If you want your colored pencils to be the school buddy of the youngsters in grade school, why not create a brand that will literally show a cute school buddy on the icon? Personalization always works for the girls and tads.

4. When you need to project a personality trait

Simply put, when a simple image and typography aren't enough to portray the identity and individuality of your brand, the best option for you is to create a cartoon logo design that can tell who you are or what your products are. The character may be fictional or not, as long as it depicts the characteristics of the brand which you wish to market.

5. When it's all about pets

Whatever furball you fancy, the fact is, animals are just so adorable when you doodle them. Heck, even cockroaches look cute with some cunning of the pencil. Any business that concerns animals and insects deserves a character illustration of some sort. Well, at least in my own opinion. It stimulates the imagination and enthusiasm, and keeps your attention away from the ugly realities of life. Set up a farm and advertise with a cute pig character. Bet they'll never imagine that it will be so stinky inside.

6. You can create it for virtually anything!

We've seen them all over, in beach logos, hotdog stands, computer shops, and so on, you get the idea. I'm yet to see some on logos of corporate edifice and law firms. Kidding aside, a character illustration is very versatile that you can use one for almost any business product you wanted promote. Colors and lines came into life when a character emerges from them. This may be the reason why cartoon logo designs are so timeless.

Posted by mukiyicars 10:16 PM 0 comments

Designing an Illustrative Logo for Your Company

Famous brands like Nestle, KFC & Starbucks have used illustrative designs in their logo to represent their business. Trend of logo design has been re-emerged with the graphic images that give depth and a character to their logo design.

It takes a lot of effort in designing a logo especially if logo is like a signature of your organization. In first look you should be able to understand what it stands for without even seeing the slogan.

When starting a business designing a logo is the first step for the identity of your business. Logo is the illustration not just limited with the fonts and colors but one of the most effective design is using the illustrations.

An illustrative logo develops the personality and values of your brand with in-depth design elements. An illustrative logo design is effective in conveying the message of your brand. Illustrative logos are not suitable for every type of businesses. These types of logos are mainly used in the industries like fashion and entertainment.

Color Combination:

In illustrative logo colors play an important role by having a colorful layout and have the visual image should be maintained for the effective communication. For an eye-catching image and making it attractive multi color scheme are maintained.

Design & Style:

Designing and layout of the logo is the most important part of illustrative logo. The designers should create a comprehensive and a competitive design that compliments along with the multi color scheme. In order to communicate a brand message the color scheme and strong lay out should be effective.

Typography:

Fonts that are used in illustrative logo should be straight and minimalistic so that it complement the overall layout. Bold and straight fonts are easy to read and legible when it is printed on marketing materials.

To create a highly distinctive image of a brand Intricate and complex designs are used. Design like retro is very popular in illustrative logos. To avoid any unprofessional design designers should be more careful.

Posted by mukiyicars 10:14 PM 1 comments

Logo Design

Growth is the idea behind any business. In order for a business to grow, it should be able to market its services or products to customers. A service without a brand or logo is like a child without a name. However beautiful or talented a child may be, it is the name which brings the recognition. It is a similar story for a brand.

In order to create a unique identity, branding of a product or service is very important. The first step in branding will be the creation of a logo. Logos are simply graphic representations or symbols of a company name, trademark or abbreviation and are used for instant recognition. A logo derives its meaning from symbolism and there is nothing conveyed directly. However in symbolism lies the power to attract and showcase the product or company might. A good logo must be instantly recognisable, must inspire trust, loyalty, admiration and an implied superiority. A good logo is basically a great concept or company value perfectly executed to convey the meaning in layman terms.

There are a lot of logo designers around but it is only the special ones who can creatively think out of the box, who will make a difference to your business. Nowadays, a number of websites are also available wherein the logos can be created online and this has helped many small and medium enterprises.

When designing a logo, consistency must be maintained so that it is easy to impress the human mind. It must be meaningful and easily recognisable as a symbol to stay in the minds of potential clients. Logos must be unique and be designed to stand the test of time since the entire business revolves around a logo. Further, the logo as such must be scalable since it is likely to be used that it in any place right from a letterhead to a bill board during the course of marketing. In the aesthetic sense, a unity is required among the different elements and good colour contrast in order to be easy on the eyes.

Thus logo design is a complex process defining the very soul of your business. Further, client requirements and company values must be clearly understood and the industry and competitors must be researched in detail before work is started.

In many cases, the customers are so carried away by the Logo and brand that they simply forget who is exactly behind it. It is this blind trust that should be gained and in many cases, it is the logo and the recognition that commands more money than the brand or service itself. Honesty is thus very important as it will take even lesser time for the brand to be hated by individuals if the product quality does not match customer expectations.

Posted by mukiyicars 10:13 PM 0 comments

Expert Tips For Creative Custom Logo Designing

Introduction:The logo design process or creation does not have to be too difficult as long as you have some guidelines to maintain some decent software, a huge portion of creativity and a few hours to spare for devotion of the whole process. In this article I will try to provide the policy and give a few tips on how to get the rest.

Logo design in the simplest terms can be described as "an art form" or a symbol that defines something about the corporation or brand's big idea.

This article is for those who are not necessarily experts in logo design, but want to learn a little about the basics of the process.A logo is something more than just a simple symbol or a picture and needs to get related and positioned well in the minds of consumers who will in future establish a positive relationship with your company. A proper equipped custom logo design should be always a priority in your marketing strategy. Let's look at some common questions which people ask while designing their corporate logo design.

What in proper terms is a logo?

A logo is a graphic mark / emblem used to promote your company or brand to the public. It can be a single symbol, a symbol combined with text or text written in a certain way (font, color, etc). This leaves you with an extreme amount of creative freedom.

Where can a logo be added?

It can be used within the following genres:
Custom Mobile Website Design Sites
Brochure Designs
Business Stationery Design.

In short you can add your favorite logos wherever you find the appropriate space and medium to promote your brand, products or services.

Some Common Logo Designing Mistakes Made By Logo Designers:

Some companies totally ignore the power of a logo and take it lightly and think of it as a formality and do not take hold of how big it can make a brand into.Some of the common mistakes made by companies while designing logos:

1) They do not do proper research of their target audience.
2) The logo has too many inappropriate details, which makes it confusing for people to relate to.
3) It is some copycat of another famous corporation or organization.

My Personal Tips to Avoid Any Negative Happening:

Some of the tips that I as a professional logo designer would suggest people to refrain from:

Avoid using more than 2 colors and font style as it may look cool but confusing for many people. Remember the best logos need not be very colorful rather they should be effective and simplicity should be very much there.

If the logo contains text, make people can see what it says immediately. If you have a picture of something specific - ensure that people can see that too. A logo with unreadable text accompanied by a drawing horrible is a huge turn off.

Before making a logo design do research so as to know what kind of target audience would be the ones who will be related to the corporate logo, and for that you can also do some secondary research so as to figure out what your competitors are doing.

Last but not the least before the final stages of logo design process do get a feedback by showing a prototype logo to your target market or a few people, that will really help you get some points both negative and positive which can help you on the verge of continuous improvement for your logos or your brochure designs.

Hope all these suggestions and tips help you create the best logos for your business and corporation.

John Statham Lee is a professional custom logo designs specialist working in a famous award winning creative brochure design company of UK by the name of Logo Design Pros UK, serving there for the past 10 years.

Posted by mukiyicars 10:14 PM 0 comments

Graphic Design Company Tips: Logo Tips For A Logo Designer

Sketch it

Start with a few sketches on paper; be experimental and explore your ideas, leaving the finer details for later. Avoid using your computer at this stage, because sketching on paper is a must faster method of producing your initial ideas.

Create vectors

Produce your logo design using vectors. You can use Illustrator CS6 to rescale your design without affecting its quality. Copy and paste the design as a smart object into Photoshop if you want to combine it with any other elements.

Select the right typeface

Your typography is very central for a good logo. You can either create your own customised typeface or adapt a current one. The custom typeface shouldn't be too trendy as that could date very quickly, instead choose a simple and legible design.

Stay away from gimmicky fonts

Gimmicky fonts shouldn't be used simply to make the logo stand out. Most gimmickry fonts are weak, too fancy and likely to be on too many cheap business cards already. For a good and classy logo, use simple and classic fonts.

Posted by mukiyicars 10:12 PM 0 comments

Why You Need to Focus on the Importance of Your Brand's Logo

Your company logo is what will make your customer's experience with your company, pop into focus, when they are trying to remember who they did business with, months down the road.

For just a moment, stop and think about a couple of the different, well-known logos you, yourself know of...

What comes to mind, if I were to say... "Golden Arches"? I bet it would take you less than a split second to know exactly to which company I'm referring.

Now besides the obvious road side signs across the country, you need to keep in mind just how much other branding is done, by this and other popular fast food chains. Not to mention the countless other popular company logos of different well-known franchises everywhere we look. Franchises are well renowned because of LOGO RECOGNITION and proper BRAND PLACEMENT! They advertise on the doors and windows. They fly flags and banners. They have logos on their shirts and hats, cups, wrappers and even their napkins. Literally, everywhere you look... LOGOS! You can't get the image out of your head no matter how hard you try!

So you are considering designing the logo that will represent your company. Some key things to consider should be the following:

• Consider your company name. Assuming you have established the name of your company, you will want to design your logo to incorporate at least SOME aspect of your company name. (A large "M" for example, referring to my earlier notes.)


• Now you will want to consider your color scheme. This is HUGE! You will want a color scheme that is appealing to as many people as possible. You will also want to make sure that your logo will match well to the company store front and uniforms (if these apply). You will want to have your logo out there grabbing (and keeping) the attention of your potential customers, so make it eye-catching, without being garish.


• It is also very important to make certain your company logo is designed in such a way as to be easily reproduced in multi-color (if applicable), as well as one color. Many promotional products have the limitation of only being able to imprint one color. This will also save you money on these items. One color imprints are typically either a lower cost to imprint or the cost of the imprint, being only one color, is included in the cost of the promotional item. You will want to ask your designer to save your logo in several formats for output, ie: vector, jpg, png, gif. This will make your logo print friendly as well as web friendly.

Posted by mukiyicars 10:10 PM 1 comments