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Countdown of 4 Most Desirable Logo Designs

Every business owner starts his venture with a motif to make it a brand in the market. If, hard work is one of the key elements behind success, then, on the other hand, marketing is very necessary now days. In the internet driven world, when people look more into Wikipedia apart from books and magazines, it is essential to have your company's website. Now, when creating it, one of the most important things to consider is its logo. It should be designed in such a way that it's automatically generates interest within the surfers and compel them to open the page. The professional web designers give lots of effort to come up with attractive and unique logo designs. Developing a unique logo, each time they deliver their work to the clients, is not a matter of joke, as it require a whole lot of effort in doing so. The most important thing to keep in mind is that the logo should not be complicated. A user-friendly logo with a simple design is more acceptable than a complex one. Therefore, the logo should be the replica of the business. Hence, the designers keep in mind all the considerable points before creating the symbol. Here is the count down of the most famous logo designs,
4. Illustration Logos: Many clients want to design such a logo that will cater to what the business has to convey. For them illustrative designs are the most desirable. These kinds of the logos are designed with some text in it and descriptive images that hints at the type of the business.

3. Corporate Logos: This type of logo is mainly used to design the logos of corporate houses such as financial institutions. These are more classical and is designed based on the old technologies of web designing.

2. Web 2.0 Logos: This is one of the latest trends in the logo design. The designers use multiple colors and reflections to make the logo look extremely interesting and stunning. Creating such a design might become a bit difficult job for designers, as they have to pay special attention when using color contrast. When using multiple colors, the designers have to ensure that too much of colors are not use, or else it may make the logo look terrible.

1. Hi-Tech Logos: These kinds of logos are mainly designed catering on the modern day advanced technology. These can be developed using abstract images and the digital technology, light so on and so forth. Such type of designs adds a wow effect to the website and allows the viewers to look into the webpage.

The Importance Of A Custom Logo

Marketing is a critical aspect of any business. It deals with how you are able to attract new customers and keep them coming back for more from your business. Then there is the issue of business branding which refers to how you make the business recognizable and easy to identify by both your potential and current customers. One of the most essential parts of company branding is the logo. It acts as the company icon for identification. As such, you must get the best logo services to design the best one for you that depicts great professionalism to your customers.

What a good logo means

Having a good logo for the business is not optional for any serious business out there. The logo should be of the highest quality, professionally designed by the best logo services on the market and should have a high resolution. A poor quality logo is one that bears a poor resolution and created with inferior graphics which undermines the integrity and professional image of your business to the customers. If you want to test this, take a moment and reflect about logos of certain top companies that are popularly known. Logos are a form of branding and top businesses design logos that not only an image for themselves but also logos that are able to stick in customers minds for long.

Importance of logos

The modern society is driven by the visual aspect of life. People have a tendency of remembering colors and images that they see. It is these visual representations that society uses to associate certain feelings and experiences as well as businesses. When searching for services and making other purchases, customers tend to pay much attention to company logos to identify those they can trust and those that they can't. A logo can influence customer purchasing decisions in a major way and it is responsible for driving them right on to your door or even scares them away. With an understanding of this, you definitely wouldn't want to deal with providers of logo services who will gamble about with your business success.

Where to get logos

There are various avenues of getting custom logos for your business. For instance, you can solely design one yourself but if you don't have the necessary knowledge and experience, you rink ruining your business reputation with a bad logo image. For this reason, you need to search for the best designers of custom logos in the market. There are certain companies that solely design logos. They customize them just the way you want them to be and then imprint them on your marketing materials, products and even stationery. Most of them offer affordable logo services that make your business appear professional than you can imagine. In addition they may still provide website building and design services to give your business a sound online presence. If you need to get a professional business logo, such services are a smart and viable way to give your business the branding advantage it requires over its competitors.

How to Impress Your Client With Custom Logo Design

Logo designing is a creative process. Even though you are creative as a designer, if you fail to live up to the expectations of the clients, they may not hire you again. Creating a custom logo is always challenging, but the most daunting task start when you finish the custom logo design and presents it to the client for approval.

You may think that the design is perfect and projects your client's brand identity effectively, but the client may or may not appreciate the logo. After all, it's his corporate identity and he has every right to argue with you.
So, what should you do? Here are some interesting tips that will assist you to impress your client.

Give Enough Reasons to Support your Design: You should be always ready with enough reasons to justify your design. Before he starts thinking against the design, you should present enough reasons for to justify the concept. Tell him how the emblem will boost his brand identity and make his company easily recognizable.

Be Confident and Optimistic: If you are not optimistic with your work, it's hard to convince the customer. During meeting, your body language should reflect your confidence.

Determine the Practical Benefits of the Logo: Once you present the emblem, the first question that will pop up in the mind of the client is - "What practical benefits do I get from this emblem?" Thus, once you have completed designing the insignia, be ready to present the practical benefits that the client may reap from the emblem.

Prove Your Expertise: You should show your expertise to the employer. Demonstrate technical aspects of logo designing to make him understand your capability as a designer.

Be Open-minded and Professional: As a logo designer, you should be open-minded and professional, mostly while dealing with situations when the client turns down your logo. Be cool and composed and try finding the reasons behind its rejection. Instead of getting offended at the first place, you must be patient and polite.

Opt for a Two-way Negotiation: While finalizing a logo design, you must allow two-way communication. If you keep convincing the client without taking proper feedback, he may form negative opinion about your design.

It takes a long time to create a customized brand insignia and if the client does not like the design, then it certainly breaks the heart of the designer. Make sure that your design is really good and present it nicely to the client for faster approval.

How to Choose a Logo Design that is Perfect for You

Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.

In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.

For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.

Choose a budget

First off, you should decide on your budget for your new logo. They can cost anywhere from $300-1500 (USD), and sometimes more. Just remember that you get what you pay for, and a designer's fees will reflect experience, client history, and professionalism. Investing in a logo (and a corporate identity to go with it) is one of the most important first steps you can take when building a brand. A logo is worth much more than the hours it takes to create it.

You can find logo banks and contest sites online and get one for around $150. There are even different freelancer sites where people bid insanely low prices-like $50. Just be aware that choosing a logo for a cheap price online can be disastrous. Inexperienced designers may take forever, not communicate well, use clip art images (a definite no-no), and may not provide you with the correct files you need for both print and web use.

Locate designers

There are so many places you can find graphic designers. Choosing the right designer for you is definitely a lot harder (and we'll get to that in a minute). You can locate lots of candidates by using different methods.
  • Ask around. If you know someone with a great logo, simply ask them who did it. Most of my freelance design work comes from referrals.
  • Search graphic design firm directories such as the one on
  • Browse design galleries and portfolio communities like The Behance Network.
  • Search for "logo design" and "logo development" on social networks like Twitter, Google Plus, and Facebook.
Choose a suitable designer

After contacting a number of designers and requesting quotes, make sure you look at more than just the price when deciding who gets the job. Consider the designer's previous logos and the corporate identities they have created around those logos. Look for good design presentations because it shows how much they care about their own professional appearance. Read the descriptions that go with each of their logo projects because a logo may look great and all, but it has to meet the specific design requirements to be effective.
More importantly, choose a logo designer whose style of design fits your own preferred style. By doing this, you'll be happy with the logo you end up with, and the designer will be happy because that style is what they're most comfortable with.

Successful Logo Design Tips

The first thing is to understand is what exactly a logo is. A logo is not a picture, so a photograph of you holding a bunch of keys is not an appropriate logo for a company that makes keys. Designing a logo is in reality quite technological and requires research, an ability to sketch a good design and the skill to use computer software to actually design the logo itself.

A logo is much more than a simple icon representing a company. It is the face of a brand and through its style and color; it is an image of what the brand offers. As the face of the organization, it is extremely important that your logo represents your business positively and attracts clients. However, most people forget that the logo is not the brand itself, but instead, represents the brand.

An example of a good logo would be the McDonalds logo. The restaurant serves burgers but that doesn't mean that the McDonald logo had to be a picture of a burger. The logo represents the brand but is not the brand itself.

There are a few steps that are usually followed while designing a logo. The first step is researching the brand to be aware of all that it offers and the type of customers it wants to attract. This is followed by the sketching process. Once a design has been chosen, a prototype is designed to send to the client. After it has been reviewed, any suggestions the client may have are taken into account and the finishing touches are added to the logo. The finished logo is presented to the client after providing customer services and copy right.

Like anything else, the process of designing a logo requires technique and follows a few basic rules. Four main rules define the criteria that a logo must meet; it must be easy to remember, must describe the organization itself, must be effective without color and finally, must meet these three rules in any size, whether gigantic or microscopic. Adobe Creative Suite is a popular choice of software among logo designing professionals.

Keeping the logo simple and uncomplicated is extremely important. Too many elements would make the logo complex and will probably end up confusing the customer, defying the entire purpose of the logo. Therefore, the simpler the better! Keep one or two elements at the most that define the brand and then base your design around them.

5 Tips for the Best Law Firm Logo

You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client will get an impression of your firm based on the law firm logo alone.
So, what does your logo say about your firm?

Your law firm logo represents your law firm to the outside world. Every seemingly insignificant aspect of it makes an impression on the client. Font. Color scheme. Name arrangement. Text size. Spacing. Inclusion of a scale or gavel image.

Looking at your business card and firm logo, your client gets an impression. Your client forms an idea in his or her head of what your firm stands for. Is your logo modern or traditional? Does it make you look frugal and indifferent, like you made the logo yourself in Microsoft Word or does it look like you value your reputation and appearance, and had a professional designer create the logo?

Before approaching a logo designer or creating the logo yourself, there are some very important steps you can take to get a clear picture of what the logo should entail and how it should represent your law firm.

Tip 1: Look at your competitors

You don't want your law firm to look like the other law firms in your practice area and location, lest your firm be unmemorable to the client. The last thing you want to do is confuse the client with what sets your firm apart from everyone else. See what you like about their logos. Make notes. Try and gauge how their logos make you perceive their law firms. Do their logos make the firms appear professional or do they seem like the firms are unremarkable? Think about what you like and don't like about these firm logos when deciding on how your own logo is going to look.

Tip 2: Modern or traditional? Decide on a theme

Do you want your logo to be modern or traditional?

These are the two main theme options for law firm logos. This usually means the difference between serif and sans-serif font. What does that mean? Open Microsoft Word or Google Docs. Type your law firm name in Times New Roman, Georgia, or Garamond font. Then, type your firm name again in either Arial or Helvetica. The first three fonts are considered serif fonts because you can see they have little lines on the bottom and sides of letters like A, B, and C. The sans-serif fonts do not have these lines. Serif fonts are associated with newspapers, considered more traditional fonts. Sans-serif fonts are associated with Internet content and are considered modern. Do you want your law firm to have the appearance of a traditional, storied practice or do you want it to appear sleek, adaptive, and modern? The choice is yours.

Tip 3: Choose a Font

Now that we've decided whether to go serif or sans-serif, we need to choose which font is going to represent the firm. First thing's first, it should be noted that you should NOT use a commonly used font. Arial, Helvetica, Times New Roman. People see these fonts every day. Whether they recognize them immediately as Arial, Helvetica, or Times New Roman, people know these fonts. They see Times New Roman while reading the newspaper. They see Helvetica when getting on the subway. They see Arial while reading websites. These fonts do not make an impression anymore.

What Is a Logo and How Does It Brand a Business/Website?

What is a Logo?

The logo is without a doubt one of the most important parts of any company. In fact, without a proper logo, especially online, the chances of success aren't that high at all. In this article we are going to take a quick look at what a logo is exactly, and how it can benefit your business.

Firstly, what is a logo? Well a logo can be almost anything you want. It is intended to be a graphical representation of your business. It is meant to be something that people can easily identify with your company when they look at it. For example, everybody is able to easily recognise the Apple logo, even if it isn't given in context.

How does a Logo play a key role in branding a business/website?

In order for a business to be successful, they need to create a brand. A brand is a representation of all of the ideals that a company holds and of course, a brand enables a consumer to identify with that company for a specific product. There needs to be something which ties all of these concepts together, something which is easily recognisable as providing 'quality' and that is exactly what the logo is for. Remember, the logo is similar everywhere that you go, and this really does help reinforce the perception of a company. In short, you absolutely need a logo if you want to be recognised as providing a top service.

What happens to companies without a proper logo?

In my opinion, those companies which don't have a proper logo tend to fall by the wayside. This is because when people visit their websites they get an impression of 'cheapness' or 'low quality'. This certainly is not the sort of perception that you want to be giving away when you are trying to succeed in the business world. You want your logo to scream 'top quality, top service', and if it does that then you have a much greater chance of success.

All of your advertising efforts should be centred on your brand logo. If you can do this, then you will help reinforce the ideals of your company. Whenever people see your logo in the future they will quickly identify you as something as quality, you don't need to say anything else, just include your logo and the potential consumers mind will start working to convince them that they absolutely have to buy from you if they are after your particular service.

Remember, you will not be able to gain any of the benefits that I mentioned above without having your logo designed by a professional company. Therefore you should always have your logo designed externally in order to ensure that you are giving the best impression of your company, and of course the strongest chance of creating a brand.
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