How to Impress Your Client With Custom Logo Design

Logo designing is a creative process. Even though you are creative as a designer, if you fail to live up to the expectations of the clients, they may not hire you again. Creating a custom logo is always challenging, but the most daunting task start when you finish the custom logo design and presents it to the client for approval.

You may think that the design is perfect and projects your client's brand identity effectively, but the client may or may not appreciate the logo. After all, it's his corporate identity and he has every right to argue with you.
So, what should you do? Here are some interesting tips that will assist you to impress your client.

Give Enough Reasons to Support your Design: You should be always ready with enough reasons to justify your design. Before he starts thinking against the design, you should present enough reasons for to justify the concept. Tell him how the emblem will boost his brand identity and make his company easily recognizable.

Be Confident and Optimistic: If you are not optimistic with your work, it's hard to convince the customer. During meeting, your body language should reflect your confidence.

Determine the Practical Benefits of the Logo: Once you present the emblem, the first question that will pop up in the mind of the client is - "What practical benefits do I get from this emblem?" Thus, once you have completed designing the insignia, be ready to present the practical benefits that the client may reap from the emblem.

Prove Your Expertise: You should show your expertise to the employer. Demonstrate technical aspects of logo designing to make him understand your capability as a designer.

Be Open-minded and Professional: As a logo designer, you should be open-minded and professional, mostly while dealing with situations when the client turns down your logo. Be cool and composed and try finding the reasons behind its rejection. Instead of getting offended at the first place, you must be patient and polite.

Opt for a Two-way Negotiation: While finalizing a logo design, you must allow two-way communication. If you keep convincing the client without taking proper feedback, he may form negative opinion about your design.

It takes a long time to create a customized brand insignia and if the client does not like the design, then it certainly breaks the heart of the designer. Make sure that your design is really good and present it nicely to the client for faster approval.
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+ comments + 3 comments

June 10, 2015 at 11:39 PM

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June 11, 2015 at 9:57 AM

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January 22, 2017 at 11:35 PM

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