Sketch it
Start with a few sketches on paper;
be experimental and explore your ideas, leaving the finer details for
later. Avoid using your computer at this stage, because sketching on
paper is a must faster method of producing your initial ideas.
Create vectors
Produce
your logo design using vectors. You can use Illustrator CS6 to rescale
your design without affecting its quality. Copy and paste the design as a
smart object into Photoshop if you want to combine it with any other
elements.
Select the right typeface
Your
typography is very central for a good logo. You can either create your
own customised typeface or adapt a current one. The custom typeface
shouldn't be too trendy as that could date very quickly, instead choose a
simple and legible design.
Stay away from gimmicky fonts
Gimmicky
fonts shouldn't be used simply to make the logo stand out. Most
gimmickry fonts are weak, too fancy and likely to be on too many cheap
business cards already. For a good and classy logo, use simple and
classic fonts.
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