We all know that Smiley has hit phenomenal success because this
simple, four-stroke cartoon logo design depicts the characteristic of
happiness and friendliness in a way that everybody can draw. Up until
now, many businesses are sporting a character logo because of its
personality and versatility. Moreover, if you wish to know if this type
of emblem will best suit for your organization or industry, here are
some cases where you can freely use it to your heart's content:
1. If your target market is children or babies
Sure,
all youngsters love animated portraits. And that's the very reason why
you have to use comical characters to market a child's products.
Animated figures bring out the best on playful, carefree, and colorful
brands. Of course, this marketing strategy calls for supporting props to
make the characterization effective enough on kids.
2. When there's an element of childhood
Is
your business all about toys, or storybooks, or Christmas, or Kiddie
Meals? A bit of imagination won't hurt and you'll see that these designs
are marketing the products without using complicated words and obscure
logic that they use to advertise the commodities of grownups. Reason
doesn't make sense to children, but imagination does. That's why
building a snowman is so much more appealing to the colts than choosing
what sweater to wear on cold holidays.
3. If the core essence of the business is companionship
Talk
about pure friendship, compassion, and amity. You know just how these
traits are clearly visible by the appearance of care bears and smileys.
If you want your colored pencils to be the school buddy of the
youngsters in grade school, why not create a brand that will literally
show a cute school buddy on the icon? Personalization always works for
the girls and tads.
4. When you need to project a personality trait
Simply
put, when a simple image and typography aren't enough to portray the
identity and individuality of your brand, the best option for you is to
create a cartoon logo design that can tell who you are or what your
products are. The character may be fictional or not, as long as it
depicts the characteristics of the brand which you wish to market.
5. When it's all about pets
Whatever
furball you fancy, the fact is, animals are just so adorable when you
doodle them. Heck, even cockroaches look cute with some cunning of the
pencil. Any business that concerns animals and insects deserves a
character illustration of some sort. Well, at least in my own opinion.
It stimulates the imagination and enthusiasm, and keeps your attention
away from the ugly realities of life. Set up a farm and advertise with a
cute pig character. Bet they'll never imagine that it will be so stinky
inside.
6. You can create it for virtually anything!
We've
seen them all over, in beach logos, hotdog stands, computer shops, and
so on, you get the idea. I'm yet to see some on logos of corporate
edifice and law firms. Kidding aside, a character illustration is very
versatile that you can use one for almost any business product you
wanted promote. Colors and lines came into life when a character emerges
from them. This may be the reason why cartoon logo designs are so timeless.
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